Basic overview of the market and understanding of good quality tire positioning in the market?
The Hashemite Kingdom of Jordan (referred to as Jordan) is located in the western part of Asia, northwest of the Arabian Peninsula, bordering Palestine and Israel in the west, bordering Syria in the north, bordering Iraq in the northeast, and connected to Saudi Arabia in the southeast and south. With an area of 89,342.00 square kilometers, it ranks 110th in the world in terms of land area and has a population of 10.83 million.
The western highlands of Jordan have a subtropical Mediterranean climate, with an average temperature of 7-14 ° C in January and 26-33 ° C in July, and desert in the east and southeast. Jordan has a nationwide water shortage. According to the statistics of relevant international organizations, Jordan is one of the ten countries in the world with severe water shortage. The annual precipitation in the western mountainous region of Jordan and the Jordan Valley is between 380 and 630 mm, while the eastern desert region has a harsh climate, large temperature difference between day and night, dry, wind-blown sand, and annual precipitation is less than 50 mm
Analysis: Jordan is not a large land, but the traffic is very developed, the domestic railway construction is more comprehensive, road traffic is also very perfect. Jordan’s weather is more pleasant than that of its Middle Eastern neighbors throughout the year, with good tyre requirements. After our visit and survey, we found that the tire market demand for good quality tire in Jordan is relatively stable.
TIPs: Desert driving tire use needs attention:
You need to deflate your tires when driving in the desert. The purpose of deflating the tire is to reduce the tire pressure, increase the contact area between the tire and the ground, thereby reducing the pressure to enhance the vehicle’s escape ability. However, if the tire pressure is too low, the tire will be removed from the hub when the vehicle is rapidly hitting the direction, so the appropriate reduction of tire pressure and slow turning is an important matter in desert driving.
Customer feedback on our market tire problems
As of 2014, the total length of roads in Jordan was 8,000 kilometers, and a road network connecting urban and rural areas across the country had been basically established. Jordan’s road conditions are similar to China’s second-class national roads, most of which are smooth (about 20% of the road conditions are undulating). For this market road situation, our KT858, ND870, KT186, KT816 are hot sale patterns. In addition, according to customer feedback, our 385,315 80r22 5 tyres have been used for more than one and a half years. Greatly improve the customer experience.
Exhibition – Tire Market Report
On October 2, 2023 Dubai Frankfurt Auto Parts and after-sales Service Exhibition (Automechanika Dubai) kicked off in Dubai, United Arab Emirates, as the 20th anniversary exhibition, the exhibition has 14 exhibition halls, attracted more than 1,800 exhibitors from more than 60 countries,best chinese tires companies went to sea collectively. Get involved. The Middle East was the largest, attracting 450,000 visitors. As we all know, Frankfurt Middle East (Dubai) International Auto parts exhibition is the largest and most influential professional auto parts exhibition in the Middle East, is the best platform for auto parts suppliers in various countries to enter the Middle East market, is one of the world’s largest auto parts global tour exhibition. The exhibition is also the most professional and cutting-edge auto parts exhibition in the Middle East and Africa, which has a great influence on the Middle East and even the international auto parts market.
The Newpower brand’s participation is based on the trust of our Newpower brand as a high performance tire manufacturer in China. As the main importer of Jordan, China has always had a relatively light status. And made in China has always served customers in different regions with its highly competitive prices and high-quality product lines, and is brave in the national market.In the next step, we will conduct product development and innovation based on customer orientation and best tires on the market to meet customized and diversified service experience.
Tire market research -Newpower tire 315 80r22 5 tyres
Analysis of the country’s economic capacity, market value of our products and competitive advantages?
Jordan’s GDP in 2019 was $43.745 billion, GDP per capita was $4,282.8, economic growth rate: -1.8%. Jordan is a relatively small Arab country, but compared with neighboring countries, Jordan’s political economy and cultural life are stable, and it is relatively open among Islamic countries. Jordan is relatively short of fresh water resources, oil resources are not rich. Tourism is one of Jordan’s pillar industries, the ancient city of Petra, the Dead Sea and Wadi Rum Desert and other attractions have become the world’s tourists adventure travel and leisure destinations.
Jordan is the only politically neutral country in the Middle East, with a complete financial and foreign exchange system, open diplomacy, security.The business base is complete, and it has become a “gateway” to the Middle East market. In view of the restrictions of high import tariffs and trade barriers in many areas, the tariff-free policy of the free trade zone of the port of Aqaba has greatly saved costs for Jordan in terms of foreign imports. In addition, China has a competitive advantage in the Middle East as a major exporting country with a wide range of auto parts products, moderate grades, complete specifications and reasonable prices. Meets the needs of most countries.
Among them, Newpower product line is sufficient and stable in quality, which greatly meets Jordan’s product demand for good quality tire，and are best tires on the market.Like KT858 315 80r22 5 tyres, KT 816, KT186 385 65r 22.5 tires are hot models in the region. As a tire manufacturer in China, we always serve our customers with quality tyre that goes beyond the factory price.
Exhibition – Marketing promotion
On October 2, 2023 Dubai Frankfurt Auto Parts and after-sales Service Exhibition (Automechanika Dubai) kicked off in Dubai, United Arab Emirates, as the 20th anniversary exhibition, the exhibition has 14 exhibition halls, attracted more than 1,800 exhibitors from more than 60 countries, Chinese tire companies went to sea collectively. Get involved.
The Middle East was the largest, attracting 450,000 visitors. As we all know, Frankfurt Middle East (Dubai) International Auto parts exhibition is the largest and most influential professional auto parts exhibition in the Middle East, is the best platform for auto parts suppliers in various countries to enter the Middle East market, is one of the world’s largest auto parts global tour exhibition. The exhibition is also the most professional and cutting-edge auto parts exhibition in the Middle East and Africa, which has a great influence on the Middle East and even the international auto parts market.
The Newpower brand’s participation is based on the trust of our Newpower brand as an quality tyre manufacturer in China. As the main importer of Jordan, China has always had a relatively light status. And made in China has always served customers in different regions with its highly competitive prices and high-quality product lines, and is brave in the national tire market.In the next step, we will conduct product development and innovation based on customer orientation and tire market orientation to meet customized and diversified service experience.
